The choice of ingredients is one of the most critical factors in the quality of a pet’s diet. At iVet, we are focused on only the ingredients that can actually make an impact on your pet’s overall health. In today’s competitive marketplace, there is a lot of misinformation related to ingredients in pet food, as many brands are either focused too much on cost control, and thus sacrificing quality, or overstating the value of other ingredients, which can lead to expensive prices with negligible nutritional improvement.
At iVet, our choice of ingredients focuses on core, vet-recommended nutritional attributes such as increased digestibility, high levels of nutrients like Omega-3 Fatty Acids, and controlled levels of micro-nutrients such as calcium and sodium, among others. We also exclude problem ingredients often associated with conditions ranging from allergies to digestive upset.
While the choice of ingredients is very important, just as important is the monitoring and oversight of those ingredients throughout the manufacturing process. Company-controlled manufacturing allows us to monitor ingredients from start to finish, ensuring they’re safe and meet or exceed established specifications.